Let’s add value to our Protected Areas

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General Information

Spain is a great power in terms of biodiversity, hosting 85% of the plant species and 50% of the animal species of the European Union.
This natural wealth is currently protected by the largest network of protected natural areas on the continent, comprising more than 1,700 sites covering nearly 22 million hectares or 28% of Spanish territory.

These protected areas are not only essential for the long-term conservation of our natural heritage but also offer unique employment and income opportunities for rural communities, are sources of health and well-being for millions of visitors, are essential in climate change mitigation and are home to unique historical and cultural resources.

However, our protected areas are mostly unknown to society. Most of the urban population ignores them or takes them for granted, while a good part of the rural population is unaware of its benefits.

We are carrying out a communication campaign that seeks to communicate in a close and effective way the great diversity of values ​​and benefits associated with our protected areas; targeting a general public, both urban and rural.

We will create various audiovisual products that tell the stories behind these spaces, in order to enhance their value, through materials that can be easily and freely accessed via the internet and social media networks.



Thank you for your interest in our work.
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